arthur holm - vr showroom
VR Experience Developed for Arthur Holm
Arthur Holm is a technology company that designs and manufactures high-end products such as monitors, microphones, speakers, cameras, and integrated systems for workspaces.
Their participation in the ISE (Integrated Systems Europe) trade show in Barcelona presented a challenge: showcasing and selling their full range of products without physically bringing them all to the venue.
The solution was to create a virtual showroom where users could explore the product catalog in immersive, virtual environments. Each product was embedded within its natural context—integrated into office furniture, boardrooms, and auditoriums. Every item allowed for real-time interaction through buttons and animations, and users could access detailed information and technical references via on-screen displays.
This project was developed in collaboration with ReversoLab.
ROLE: CREATIVE DIRECTOR
