comercio de proximidad - vr experience
VR experience developed for the Barcelona Provincial Council (Diputació de Barcelona)
Comercio de proximidad is a virtual reality experience developed for the Barcelona Provincial Council. Through gamification and 360° panoramas, it teaches players about the importance of supporting local shopping within communities. Users explore marketplaces and local shops, where they interact with characters who explain the benefits of buying local products.
Throughout the journey, players face challenges designed to maximize their score by the end of the experience.
The experience includes 2 levels, 10 360° environments, and 6 mini-games, available in 2 different languages.
This project was developed in collaboration with ReversoLab.
role: creative director, UI/ux design, post-production.
